From the Desk of Christian Loparco:

I'm Christian.I’ve been a full-time direct response copywriter and marketer since 2018.I’ve worked with dozens of clients over the years, and have written in a variety of niches.I’ve sold everything from dating products to financial newsletters. From real estate agent training to software subscriptions.Notable clients I’ve worked for that you may be familiar with include Advance Your Reach, Raging Bull, Agora, The Motley Fool, and Ryan Serhant.

As much as I’d like to brag and claim that I’m a “superstar A-List copywriter who’s generated $1 billion in sales for his clients” - unfortunately, that would be false.In fact, for several years into my career I did a lousy job at following up with clients to request the sales generated from the promotions I was writing for them.Other times they simply did not disclose numbers to me when I asked.However, to give a ballpark estimate of the cumulative gross revenue I generated for my clients over the years, it would be around the $10 million mark.

For Years, I Didn't Even Have a Website!

I stayed busy (sometimes TOO busy) just from basic outreach, referrals, and doing client work.I also realized clients never really cared about me having a fancy website - they just cared about the quality of work and results my copy would bring to their business.But as of 2023, I’ve made a significant change to my approach, and how I work.So I figured I would explain it here in this simple one-page website.

My Old Way of Working With Clients:

I would work with clients based on a project-based fee, or through a monthly retainer.This is how 99% of copywriters and marketers operate.There’s nothing “wrong” with this approach, as it’s the standard method in this industry.However, I noticed there was a significant drawback to this method of billing.Mainly - the client takes on all the risk.They would often shell out significant sums of money, and I would get paid regardless of how well a promotion did.This means they were never “guaranteed” to make a return on their investment.

The New Way I Work With Clients:

Nowadays, I do things differently and have adopted a "performance based" approach.I partner with business owners, and strategize and execute entire monthly promotions for them at no upfront cost…And only get compensated based on a percentage of the revenue generated from the promotions I write.No monthly retainer.No "hidden fees."A true win-win situation with no risk to the business owner...As all the risk lies in my ability to perform!Therefore, there’s a guarantee of generating a return on investment when you work with me.So, if you’re not running promotions for major events like:

Or even promos for things like:

Then I’d hate to break it to you…You’re probably leaving hundreds of thousands of dollars on the table!And there’s a chance I can help you.However, since I take the risk with these types of promotions…I am selective with the new clients I take on.For this promotional model to work, the clients must have:

If you’re a business owner who fits the above criteria, feel free to contact me to see if this would be a good fit.I’m always actively looking to take on new clients, and generate new case studies of “success stories.”Whether we become friends, partners, or rivals, I wish you success and happiness.Sincerely,
Christian LoparcoP.S. This site is not updated on a frequent basis, and mainly exists for people who search the internet for my name. If you’d like to see samples of my work or case studies, please contact me directly. I’m also active on LinkedIn, and you can find my verified profile by clicking the link below.

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